A huge WTF??

Eric Schmidt with Financial Times -

“We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation."
“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”
“We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.”

Hold ON!!!

Okay!! let's assume that Google is a great company and the trio leading the Google now are the greatest philanthropists that the world has ever produced and are on a mission to make the world a better place to live in. But what if?? they are not?? What about those who succeed, what about the hordes of employees we trust our information with?? what about the future laws, patriot act anyone? what about privacy? what about the meaning and purpose of life? getting advice from some bot?? Ridiculously Ridiculous.

Let us for a second, imagine those words coming out of Steve Ballmer's mouth.
Hell's Frozen!!!!
How much should one trust a Corporation?

Approving of everything Google (or anyone who wants to get into your mind) does just based on love and trust is just like giving Bush' the mandate to go to Iraq. Only with worse results.

American Democracy

Here in America, people take pride in their democracy and freedom. I find US a great place to live in. I am single healthy guy with a decent job, with not many responsibilities and earning enough money to live well.

But when I try to look deeper, I understand there are many problems. Lack of sound education system for the kids, failing social security and health care, an economy that is going down, a foreign policy that makes more enemies every day and arrogant politicians who stick to populist politics rather than doing a reality check.

What is more appalling more than any of this is public inaction. 70% of the nation do not believe in Iraq war any more, but they are doing nothing to end it. US spends more money on defense and military than rest of the world combined. The budget on military is more than the entire economies of countries with a billion citizens. I hear politicians say, there is a cost for freedom, but how much? When security is a bigger concern than education and health care and quality of life, it is a clear indication that there is some thing is wrong. We are paying taxes through the nose around 35% of what we earn, then sales tax of 8% on everything we buy and many more.
And its a big disappointment looking at how this money is being transferred to the big companies.

But where is the reaction, why don' t people take to streets. Why do they just leave it to the politicians to work it out. How does these opinion polls help, if the president can ignore them like its just some noise. Democracy doesn't just come into picture, when there is an election. Look at the Mexicans, in spite of having no legal ground for their cause, they are brave and strong enough to march in millions on the street and initiated this whole debate. What are the natives doing to get us out of Iraq? Get more money to health care, decrease the war spending. You spend a trillion on homeland security and have a wide open border on the south and a free for all shipping yards. US cannot even control the drugs with in its own borders.

USA is stinking rich when compared to other countries and pay more taxes to the government than any one else. Why do they need to settle for less quality in life. If US cannot afford it, no one can. What is the use of democracy, when the people cannot dictate the policies.

Bring in the JOY!!

I recently bought a camcorder for my sis, a Panasonic gs85. And it has got this joystick as one of the input devices on the camera. And I realised what an amazing input device joystick would make for many many devices. I'm not a gamer, so I didn't use a joystick or any similar input devices much before using this camcorder, so this is revealing to me. No need to use the touch screen, just use the joystick to go up and down the menus.

Take my favourite, television remotes as an example, there are separate buttons for channel up and channel down, page up and page down, volume up and volume down resulting in a device every one hates. Replacing it with joystick doesn't need any drastic technology changes, it should still be able to work with the same RF and IR technologies that remotes use now.

Or take any mobile devices, be it mp3 players or phones or pdas or GPS devices or digital cameras or UMPCs, most of the browsing we do on the menus are these same controls, that is up down, left and right and page down. How easy it would be to browse your menus with a joy stick. You don't even need to worry about technology as it is on device and you can keep what ever you want on these devices.

I know quite a few devices already have joystick. But still the percentage is very minimal, when compared to the number pad. I can think of many amazing things that you can do with out lifting your finger if you have the right interface. So, spread the joy.

Xbox 360 and TiVo

In line with my previous posts on the future of home PCs and 'set top boxes with broadband connections' being the future of the living room, looks like TiVo and Xbox 360 would be the major competitors in the near future to occupy that space. For one, they are already there in the living room and they both are connected to the Internet.

There is no stopping Xbox360, with all their live community and likely netflix, zune, iptv integration and a easy to use controller with a chatpad and of course with the MS Marketing Muscle. Once they have the foot in the door, everyone knows what they are capable of doing. Xbox 360 already has a huge 'paying' community and Xbox Live Marketplace is offering more and more content. Xbox platform could easily become the Windows of the living room. As Xbox system is a closed system with no third party software, it is more easy to control and avaoid security issues like in Windows. And for the same reason, it could emulate the success of iPod/iTunes closed environment by controlling everything in the ecosystem, but only in a larger scale. There are already 15 million Xbox 360s out there, but primarily as gaming system. I guess at some point, they should release a less expensive, non gaming xbox system with IPTV and other entertainment services.

TiVo is more conventional box in the lines of VCRs and the DVD players of the old times with familiar remote controls and a bunch of extremely useful features that integrate with the current living room eco system, i.e broadcast TV. With the new marketing push, they might capture a significant market with the non gaming crowd. But still needs more killer features to have a permanant place in the living room. And the push from the dishtvs and comcasts is always there for their 5bucks. TiVos already have this unique feature, i.e DVR which Xbox cannot do yet without a Windows Media Center PC in the network. But any feature that needs an additional hardware is as good as nothing. TiVo is low in sound and power and doesn't generate as much heat as Xbox. TiVo is already integrated with Amazon Unbox. So it has the biggest store backing the download service. TiVo is inexpensive with all the subsidies. TiVo to Go is another killer feature, get all the recorded content on to your laptops, ipod and other PMPs. You can already share your content with other TiVo users.

Wii is also an interesting contender with the Opera web browser integrated and allow you to browse internet unlike XBox360 and TiVo. Apple TV, doesn't seem to have much applications and is not good enough to be a mass market phenomenon. PS3 is too expensive and is overrun with Xbox Marketplace. Slingbox is a feature in the future settop boxes rather than a separate gadget. I really dread to see an application like Yahoo! Go on the TV.

And then there is my ICECUBE ;)

Future of Television?

Like I mentioned in an earlier post here, I think the days of home PC are numbered. And they are going to live the life of secondary citizens. And the set top boxes are going to rule the home.
I see the evolution of the set top boxes, just like mobile phones.

There are a number of device manufacturers like nokia and motorola, a number of service providers like Verizon, AT and T and Sprint, a number of platforms like Linux, Windows, Symbian etc.. there are device/OS combo like Palm with its own Palm OS, Nokia with Internet tablet OS, iPhone with Mac OS and Blackberry etc... But the technology is either CDMA or GSM.

So the delivery of content to the living rooms would be cable technology, satellite and in addition to that would be delivery over Internet. I am not familiar with the technology behind satellite and regular cable technology like comcast and the flexibility those platforms have, but content delivery that offers interactivity like Internet would be the future.

It's not a one way traffic anymore. Broadcasting and even on demand can only be a part of the equation. The future would be about incorporating the interactivity that Internet brings to the PCs to the content on TVs. No more browsing for the content being broadcast, not even scheduling the TiVo to record the programming to watch it later, Not even a catalog of movies and shows available on demand.
This will simply not do.

Its about making the Content available anytime. Want to watch the episode of F.R.I.E.N.D.S, where Rachels finds out that Ross loves her. No waiting for the network or cable channels to broadcast, no searching the DVD collection from the closet, No rushing to the DVD store to rent or buy the entire DVD collection. You should be able o do a simple search on the TV and play it. Nothing else will do. All content everywhere. No waiting for the downloading.

Want to watch the show with an old friend from school, no need to get on the aeroplane. Just kick up the messenger widget on the TV and buzz him. Synchronize your show and chat over the web cam while watching your favourite episode. From your couch.

Are you watching the Television alone and are excited about the impression Jon Stewart made on Bush and want to share your feelings with every one, just rate it 5 stars by sitting back on the couch and write up your feelings to the blog or a discussion board. Is it not enough, just select the start and end of the 2 min part of the 20 minute show and send it over to your friend in the east coast. From your couch.

Wait! I've just got an email to my Yahoo Mail, open it up and read it through. From your couch!

Just saw the advertisement about the new Bimmer in the middle of the episode and want to see the specs of the ultimate driving machine? Boom, push a button and go right on the product page of the new BMW Z8. Right from your couch.

You get the idea, the power of the Internet over the TV. Ability to read yesterdays news today. Ability to read the search over the Internet for an article you read a few months ago. Bookmarking your favorite websites and vi sting them again everyday. Getting alerts when some one update a blog. Get this power on to the TV content.

No Windows Media Center extensions like in XBox360 and No Apple TV that can just play the content from your other PC. No TiVo that can only play the content you recorded yesterday.

The future is for the set top boxes with 'innovative' and 'light weight' and 'ridiculously easy to use interface' and 'silent' platforms with simple and more powerful controllers (remotes are so last century) that deliver HD content with Internet interactivity. (and access to the user activity for googles and yahoos to sell ads on;) There will be competing hardware devices, with competing OS, with competing services, mix and matched.

Who is going to be the Microsoft, Nokia and Verizon of the TV.

Defining India

What characterizes India? How do you define India?
India is an epitome of 'Unity in diversity!!!'
It is amazing to see India as one, when you look at the politics across the worlds and struggle carried over by billions.
Look at the middle east and Africa, how disarrayed they and struggle with problems plagues by religion and for land smaller than a single major city in India.
India does have problems, but the strength and unity we show as Indians is amazing for a land that cannot be more diverse. I think this strength come from the culture that respects others opinion and beliefs. This strength comes from attitude to live and let live. This strength comes from the understanding that it okay to be different from each other. To agree to disagree. It is a nation that has democracy in its DNA and not something that is imposed.

I was impressed with Shashi Tharoor's (former UN under secretary) book "From Midnight to Millennium" about the journey of the Nation from 1947 into the 21st century. The book showed me the India I didn't see, the book made me understand about the very environment I live in but didn't care to learn about it. I have not ready many books about the India, but this book has to a great objective analysis on the country, its culture, its people and its politics without any political or ideological bias.

He is making another effort to define the country. In his column in Times of India, he is writing a glossary of Indianness. He is already into his 2nd column, and I am looking forward to the series he is coming up with.

Don't miss this -
http://timesofindia.indiatimes.com/Opinion/Columnists/Shashi_Tharoor/articlelist/1568338.cms

Coming Soon!!

ICECUBE
Just Chill!!!!

Forget PCs

The clock on home personal computers as we know them is ticking, especially with emergence of the newer markets like India, China. The future is with mobile phones/PMPs with larger screens, that you can hold in your palm and large HD televisions. There majority would have mobile phones in a few years with most of them having seen or used a PC.

What do you your PCs for at your home? To communicate using emails, messenger and to get entertained with your music, videos and to get information on weather, tv shows, movies. It's about ICE, Information, Communication and Entertainment.

• Gaming is moving to hard core consoles with fancy controllers,
• Digital Music moved to high capacity ipods and PMPs ,
• watching digital movies and browsing multi megapixel photographs are moving to High def Television,
• emailing and messaging and social networking is moving to mobiles and smartphones
• Browsing news and getting weather and traffic information would move to the 3G mobiles with RSS feeds and easy to use search apps (yahoo onesearch) and TV sets with IPTV/TiVo/Xbox/Wii/AppleTV connections and qwerty remotes.
• With more applications moving to web based solutions, ofcourse to a host of enterprise solutions that are moving to hosted models, the browser is going to be the only software that you need. Thanks to google, you now don't need to download docs, pics, mp3s when you get them in email. (eventually videos).

All this is pointing to the decline of the time share for a Home PC. And the functionality would move away to TVs and Mobiles and possibly UMPCs. They might be only used to serve content, (Windows Home Server?? anyone).

At work? You are struck with PCs for your life time. Corporates cannot move and adapt as fast as consumers do.

Google's Future??

Going by the way things are moving, I feel that google would become basically an 'Ad-Selling' company, with all these Orkut, Youtube, Maps, Gmail, Maps and even docs would become less critical and non core.
google would become the destination to buy and sell ad spots in all media, TV, internet, radio, mobile, gps, publshing or where ever the content is. Thats a lot of money.
All these internet web sites would become a small channel to host their ads, would become less profitable as google would go on to host ads on other major portals like aol, myspace, mapquest or any new killer web portal that may come by. And it would not make sens developing and hosting all the data and applications, it can just get money from the others doing the job for them and happily share the revenues.

Einstein and God

When asked directly if he believed in God, he always insisted he did, and explained it once this way: “We are in the position of a little child entering a huge library filled with books in many languages. The child knows someone must have written those books. It does not know how. It does not understand the languages in which they are written. The child dimly suspects a mysterious order in the arrangement of the books but doesn’t know what it is. That, it seems to me, is the attitude of even the most intelligent human being toward God. We see the universe marvelously arranged and obeying certain laws but only dimly understand these laws.”

Do not miss the article in TIME on Einstein -
http://www.time.com/time/2007/einstein/1.html

To all the Losers ;)

My last post on Indian debacle at the Cricket World Cup. I have the same question that always come to mind looking at the people who comment on the Cricket team. People who talk about the field placement or the batting order, never even played at the school level. They do not know the pressure in the game, even when playing for a small team. Analyzing is not bad, blaming is. And people who complain about the others failures are not even great achievers in what they do. Forget about achievements or success. They should just ask themselves if they are doing justice to the work they do for which they are getting paid for. These are the same people who watch 'Cricket', by skipping the work. There is nothing wrong in 'failure', but it is criminal to bad mouth the failed, when you are not honest to your duties. Panchjanya editor seems to have conveyed the same in a better way.

Sangh asks those who frown at them to introspect on whether they themselves have won every match in their life. An editorial in the latest issue of the weekly Panchjanya has ridiculed the “childish” and obsessive way people in the country make cricket a life-and-death issue, dragging the 11 players of the team from heroes to zeroes in a trice and even committing suicide over losing a game. “Is losing so bad...Is the country hanging on the performance of a team of 11?” the RSS has asked, exhorting those who “expect them to always win to look within and see whether they themselves have always been successful”. Also, to ask themselves whether every time they failed, was it willfully to aid some kind of betting scheme, as the cricket team is accused of doing in the wake of every loss.

Out of the World Cup

How much ever I tried to ignore cricket and India's loss, I can't help feeling depressed when I see this picture of the ball crashing into the greatest batsman's wickets. He might not play another world cup match again. All the hard work put by these players and the hopes of one billion cricket lovers are blown away along with those 3 sticks. :(

Cricket and India

I pray to god that India lose the match tomorrow with SL. May be that would make cricket crazy India less crazy about cricket and balance the sport equation.
I think Cricket is Killing Indian Sport. You cannot grow other trees under a Banyan Tree. (jai bolo sdmbbs ki)

From Wiki,
The global media rights for international cricket to be held in India between March 2006 and March 2010 were awarded to production house Nimbus for a mind-boggling sum of US$612 Million. [1]. The rights to being the official kit sponsor for the duration of 5 years(1st January 2006 to 31st December,2010) were awarded to Nike for US$43 Million [2]. While Air Sahara earned the privilege of being the official Indian cricket team sponsor for a period of 4 years by shelling out US$70 Million [3]. The media rights for 25 neutral venue one-day matches to be played over the next 5 years were awarded to Zee Telefilms for US$219.15 Million [4]. Business Standard [5] reports that it will get another Rs 2,000 crore ($450 million) from the sale of other rights, including hotel, travel and ground sponsorship.

This is the money generated by the Indian cricket team (16 people)for BCCI (Imagine the worth of economy surrounding Indian Cricket). SO much money is being spent on so few people. It's unfair. I'd rather like more money to be pumped into the domestic cricket to make them interesting, high quality and passionate like all the American sports. BCCI should learn from NBA, NFL, NHL and MLB. Investing billions on 11 players fortune without any kind of accountability is ridiculous

National team is important. But what is the ultimate goal? what is the measure for the success of a sport? Why should winning at international venues and tournaments matter? The 20Th best player of the most watched sport with crores of rupees in a 1 billion country is a poor no name.

That is only one part of the story.
India cricket is not only eclipsing all other sports, but in effect making the indian youth lazy and lacking in fitness. The nature of the game is that, you can play the game for hours with out getting tired and much physical activity. compare that with the fitness required by soccer or basket ball or tennis, you got to be really fit and strong. We had players at the international level with pot bellies. India Media is so strong now, they can make anything happen. Look at the music industry now. They can build Indian sports from ground up. But they resort for easy money by sensationalizing what 11 players do. Take the money away from the unaccountable unprofessional BCCI and spread it across to the other sports and players.

It's chicken and egg problem. Indian Team should be out of the world cup and people spend money on other sports. Why would the sponsors spend money on something else, because people wouldn't sit idle. They watch something else if cricket is not interesting.

Other sports need players like Sania Mirza, who makes a better role model for she broke into the extremely competitive professionals sports arena, with no support from the system and continues to believe in herself with a go get it attitude. What Anand did to chess for India, she will probably do it for Tennis if she breaks into top10.

Hope the situation changes in the future and India have a great future in many more sports.

Income vs Expenditure in AP

Very Very Interesting chart.. It'll be interesting to see district wise split up.
Rayalaseema is getting more than their fair share and I bet it is all getting into the pockets of the contracters cum factionists with little benefit to the people. These are 2006 figures.


All figures in CRORES :

area	income	expenditure	summary
rayalaseema	3588	10126	6500 loss
Telangana (without HYD)	22318	23802	1500 loss
andhra	13682	15668	1900 loss
Hyderabad	32433	3257	29000 profit

Samsung Q1 Ultra UMPC

Samsung update the Q1 UMPC. And seems to be a great improvement interms allround.

• performance (dual core processor),
• battery life (3.5 hours or 6.8 hours),
• ease of use (qwerty keyboard, jorstick, mouse, touch screen, stylus)
• connectivity (Wi-Fi, bluetooth, Wi-Bro, GPS (optional), HSPDA, over the air TV - DMB)
• features (2 cameras for photography and video conferences, fingerprint recognition for uname/passwords)
• software (It has got vista, and so all the software that is available on Vista)

I am all for a new formfactor that goes inbetween the mobile/pda and laptops. And it does more than any laptop can do in an extremely protable form factor. It can be just an mp3 player or a full fledged PMP, a Navigation system, Just plain web browsing and messaging system, a book reader, a notebook replacement. It's great not just for the road warriors or business travellers, its extremely useful to even the daily commuters who travel by publich transportation in big cities, or even at school for students and the possibilities are endless.

This is a dream convergence device. Only downside and the most important downside is the price $1300 to $2000. OOPS!!

But I'd think this form factor wouldn't make it big for atleast 4-5 years unless Apple comes up with Newton II.

Youtube vs Viacom

Viacom sued youtube for hosting its copyrighted material on the web and not doing enough to protect the copyrighted material. They are pressing for $1 billion for the 1.5 billion hits that Viacom content had on the youtube. Fair Enough.
I wouldn't have supported Viacom, but for the precedence of napster and the google's self righteous smugness in claiming the 'Don't be Evil' as their motto. How much ever the consumer is benefited and what ever be the outcome of the current debates on the ethics of piracy, companies like youtube need to be accounted for. If napster and kazaa had to go, youtube also must go. I see no difference in the business model.
You cannot say 'don't be evil' and then host all the copyrighted content, scan all the copyrighted books without taking the permission of the owners. Taking down the content.. when the owner requests, is not good enough. You cannot expect the owners to keep a watch on all the distribution channels to see where they are being ripped off. If making it easy for the users to find content is your selfless goal, you can redirect the users to the owner websites. If you can prevent porn to appear on the youtube, you likely can prevent the copyrighted stuff to show up too.
Or build business like 'joost' after making contracts with the content providers first. Not the other way round, use them to build the market and then use the might to force them in to submission.

Or, just say we're 'Evil' and we can rest the case.

Stalin, Rakhi - Movies that failed to deliver

It's been quite a while since a Good telugu film hit the screens. Godavari and Bommarillu are the last really good movies and then there was Pellaina Kothalo, which has the potential but has fallen flat in the second half. Amma cheppindi barring some acceptable cliches would have made a great film for television, but doesn't have the grandeur for a movie to be watched on the big screen.
I don't have problems with typical masala fare and I am happy with the recent movies like Annavaram and Desamuduru, you know what to expect and you get that. But it pains me to see the movies with great potential messed up, not because of the lack of skill or talent, but because of the trivial self indulgences and wrong notions of 'commercial' aspects of a film.

Rakhi and Stalin, great concepts on paper, very skillful and talented directors, all the star power needed to carry a movie entirely on their shoulders. Pity it is wasted to satisfy non existing image in one case and a complete disrespect to the tastes of audience in the other.

Rakhi about injustice against women came at the right time and is very much a need of the hour. Given the treatment of women as second class citizens by the most of the nation. It doesn't need to be laid out in words or deeds, but it is obvious that even the most progressive sections of India still has a lesser regard for women. There might be hundred reasons for this inequality. It might not be intentional oppression by the male kind and I guess many of the women think they are inferior or less capable than men. This has been changing from the past few years with the affirmative actions toward women empowerment with reservations in higher education and in political systems. And with the rise of IT, time is ripe for women to grab the opportunities that doesn't require the physical and stressful work and are positioned equal (probably better) to men.
I was hoping that Rakhi would highlight the small injustices and invisible sexist attitudes in addition to the more serious and blatant crimes and educate the masses. But the movie failed big time in succeeding at any level not artistic, not social and not even commercial. With scantily clad women to attract men to the theaters, needless and pointless romantic songs with not one but two women in the regular telugu movie format defeats the purpose. And showing only the extreme cases like burning women live for dowry which are shunned by the society from long time which are done by the criminal minds. They are done by criminals and is not at the root of the problems. The injustice is because completely normal and intelligent people (both men and women) are still under the notion that women are inferior. This should have been addressed. But my complaint is not because they lost the opportunity, but for the way they ruined it with improbable solutions that are included to cater to the egos of the stars and the same ignorant masses worshipping their screen idols who likely are the most discriminating people and all this seems to be for quick money. And I resent that.

Coming to Stalin, lets start with the name. It is evident from the interviews, that the producer himself knows the History of Stalin and the grave injustices he committed. But retained it because it sounds powerful to elevate the hero character as strong. I had no problem with the the an earlier film titled 'Hitler' as the character is ruthless and the usage of the name 'Hitler' to refer to strict and ruthless people justifies it. But in this case there is no relation between the 'Stalin' and the character of the protagonist. He is a generous and helpful person with a great positive attitude, who can do any kind of sacrifices to help the handicapped and needy.
And about the movie, the first half promised a great movie with heart touching scenes and sensible and feasible solutions. It was a great story with a number of relevant and well etched characters. I've gone into the interval hoping for a great movie that would be remembered for a long time. But that wasn't meant to be.
The second half is turned into a 'hero-villain' confrontations and one-upmanships that we have seen in every second movie in the last 2-3 decades with ill placed powerful dialogues and sequences that not even remotely help the theme of the movie. All because the makers think that is what the audience 'want to see'. Some of the shankar's movies have powerful characters with good social themes, and he didn't need to make the heroes larger than life to make them commercial success? even 'Tagore' doesn't cross the limits and always stayed with in the scope of the theme. But this movie took the concept of 'being helpful' to the society and buried it under the 'commercial elements' and hero worships.

Why?

India - Domestic Violence

Domestic Violence in India is really a serious problem which no one even wanted to acknowledge, forget about addressing it. When the law is made and implemented by Men, you cannot expect the problem to be taken seriously. With more and more women getting good education as a result of 33% reservations in education and women becoming politically active at local governing bodies (the actual number of women in local administration is 42% now) this is slowly changing. The new Domestic Violence law is another step forward in wiping off the gender discrimination in the country.
With the negative press the Law is attracting, the answer Renuka Chowdary (Central Minister responsible for bringing out the law) gave is right on spot.
These guys don't want to talk about the Violence, but are ready to question about the effectiveness when something is actually being done about it.


Q ) With the chances of compromise coming down as a result of easy recourse to law, will the institution of marriage in India be affected?

A ) I want to know what is the institution of marriage. That we beat our women, burn them, ask for dowry, have forced sex, drink and slap them around, deny them property rights, don't include them in decision-making, force them to have abortions under amniocentesis, indulge in female infanticide, female foeticide...is this our home? Is this why we get our girls married? Is this her lot in life? I don't agree with any of it. It's because homes have failed, because individuals are able to perpetuate this horror on other individuals that I am forced to step in. And I am not saying that this is a good thing or a bad thing - I am saying this is the way forward - respecting partners, understanding each other.

http://timesofindia.indiatimes.com/articleshow/347817.cms

Google Master Stroke

A number of Google products are hyped beyond the practical utility that particular product brings in. And there are way too many products to list, which are there just because Google can develop them.
But this one has far reaching effects on the Big Picture, like their search does.

From the advertisers point of view it is plain simple, the tools Google provides are so simple to use , it makes it very easy to run an ad campaign. Even for the smallest of the companies with out spending big bucks. Probably all they need to come up with is a block of text, unlike other advertising platforms, where they have to come up with a strategy, slogan, a banner or potential time slots and potential locations on a web page etc... Its not too complex, but there is work to be done. and we do not even know if some one is looking a you ad in case of ads in other media outlets. Here is where Google ads work, its so easy to place an advertisement, change the text, analyze the results... you don not even need to talk to a soul.

Now that Google has this huge client base who already established relations with them, what can they do with the good will. Well, you have the answers now. It's in print now, Then it would be radio and of course on the television not too far from now. Google has this audio and video capabilities, that the customers can just upload the stuff and probably select the time slots based on the price and the location, pick the one that suits you most and Voila, its ON. It is all automated.

It's same principles that work with customers, that work with the advertisers too. Travel agents are extinct species, because you can search and find the right flights and hotels yourselves instead of relying on what some one else sees on their database. You do it all yourself with out need to worry about explaining some one where you want to go and how flexible you are etc... You have the information then and there..

It probably makes it easier for the small publishers and radio networks and local television channels who are not part of any big chains, even pod casters and video unloaders to generate revenues.

Google, It's the future of advertising. And the money in advertising is unlimited.

Technology -

Technology can make the far feel near. But it can also make the near feel very far.
- Thomas Friedman Nov 1st '06