Apple and Google

IPod and Google Search are great products to start with.
They created these markets and are the leaders.
But now we have other players who offers better products.
But the market share of these products keep growing.
the notion is that their simplicity is the key selling point.
But I say it is all marketing. Free publicity. First mover advantage.

Ipod shuffle is a BULL product, but it sells better than other cheaper flash players with a display, FM transmitters and SD slots to upgrade memory.
Yahoo Music and Napster gives you a better music download plans for the real music buffs.

And coming to search, Yahoo gives you better functionality, fewer clicks, social networking in search, great shortcuts,
and wonderful 'also try' feature and many more. But google is growing bigger and eating up yahoo search's mkt share. (firefox and DELL are also major influencers by bundling ;))

That is because these names have become synonyms for what they do.
People plan to buy IPods, they don't plan to buy 'MP3 Players'
People don't search, they google.

Most of them I believe don't even explore further. They just go straight to them!!!