What's made the iPhone successful?

Success of iPhone is phenomenal and beyond the imagination of consumers, analysts and competition alike. While 'Steve Jobs' and his pursuit for perfection has been the driving force, I'd attribute three reasons to its continued success - Design, AppStore and Marketing.

Design: 'Keep it Simple, Stupid'. There are more powerful mobile phones all over the world that are incredibly more powerful and feature rich than iPhone. But smart phone software had mostly been stripped down versions of the desktop software, ‘User Interaction’ paradigms from the personal computers with windows and menus with a key board are translated to mobile phones. iPhone redefined the mobile user interaction and kept it simple.

App Store: 1st generation iPhone is incredibly successful even with limited features. To sustain the innovation and maintain its leadership in a market that has innovators like Google, Microsoft, Nokia, Sony and RIM is a challenge. Opening up the platform and letting hundreds of other companies innovate is only part of the story. Providing a platform for these applications in iTunes AppStore, making it incredibly simple to explore, buy and install apps replicating the iPod/iTunes eco system is critical for the explosion of the app market. This increases the iPhone’s capacity to expand and retain the user base .

Marketing: Smart phones before iPhone have positioned themselves for business users and have been competing to capture the small but profitable market. iPhone instead marketed its smart phone for mass market. Its approach to market these ‘smart phone’ features to the mass market has opened up the incredibly large market. Apple's continued reliance on the ‘Apps’ instead of ‘coolness’ in its marketing campaign has taken iPhone beyond traditional Mac/iPod consumers would ensure its long term success.

iPhone's succeess

iPhone crossed 1 million sales in less than a week.to put that in perspective, Windows has 3.2 million licences sold in the first quarter of 2007 and that account to about 60% percent market share. So total of 5.1 million smart phones. Ammaaazzzinnnggg!!!

• the iPhone is not competing with smart phones, and I think the people who bought iPhone are not existing smart phone users.



• it is clear that people have enough money in hand, but they did not find any of these existing phones worthy of their money.

It sounds like all these million users are iPod users and are upgrading to iPhone. would these guys have bought it irrespective of the features?Did they buy it just because they want to own that coolest thing in town. Does that mean iPhone is going to cannibalize iPod market to certain extent.

It is rumoured that wide screen iPod is on its way with the touchscreen goodness with out any kind of wireless connectivity (no phone, no safari). What would happen then? is ATT going to bite the dust? Or would people be willing to pay that extra money to ATT when they can still own all the coolness with one time payment and probably less upfront.

It'll be interesting to see the statistics of the early adopters, how many of them own nanos, video ipods and existing smart phones. That'll probably tell us how many iPods vs iPhones will apple sell in the future.

But when I think about it, I think you can throw all the Market research and analysis to trash. Apple would probably defy all the conventional wisdom and sell these gadgets in millions anyways.

Apple is already came to half the market cap of MS. Its probably going to reach MS very soon. On the other side, MS's hopes to get hold of the living room is under serious threat with the failure rate of 33% and less than desired success of IPTV so far. If MS doesn't get its act right and overwhelm the TV set top box market by this holiday season, it is as good as gone. Come next holiday season, I expect to see a completely revamped Apple TV that's going to storm the living room, the fourth leg.

Can MS at least get hold of the tail, i.e Cars?? By the ways things are going, it doesn't look like it.

Get over it...

I am another guy who is tired of the iPhone coverage in the media. I can't believe that some one dropping a iPhone is worth covering. Now I see all these warnings and notes to the prospective buyers on the cons of buying an iPhone. What features it doesn't have and how pricey it is and that ATT is evil.
Wait! Ten Things You Should Know Before You Buy an iPhone


Now get over it... when does price become an issue with Apple products. iPod is always pricier than each and every mp3 player in the market. What abt the features? I would say each and every mp3 player in the market does more than what an iPod does.
You can shout over the roof tops, but you cannot stop people buying iPhones. They are not buying it for the utility, they are buying it because it is iPhone. And these guys do not even care about what other phones are in the market and what those gadgets can do. They do not do research on what kind of features it has. If they need to change their ways of using a phone and settle for less functionality, they would do so. You take out the maps, safari, youtube, weather and maps, they would still buy it. They just buy it because it is iPhone. and you made the iPhone what it is.

Steve Jobs chickened out??

The reviews of the iPhone from the hand picked reporters is out a couple of days ago and the verdict is Unanimous.
Apple iPhone is a ground breaking product and is fun to use. But ATT sucks.

I can't help but wonder how similar all these reviews sounded, right from the keyboard and the testing for scratches. As if they got step by step instructions on how to test this product. In particular each of these guys said the same thing about the keyboard, that u'd get used to key less keyboard. hmmm, can't imagine if any of these reviewers would patiently test a product for 5 days to get used to in order to give a positive feedback on the keyboard. May be a call from Jobs himself helps. yes he did spoke personally to each of the reviewers. That shows the marketing genius of Steve Jobs.

But even after all these every one is disappointed with ATT service. We are told that Jobs even considered taking the MVNO route like Helio. But he seems to have chickened out.

If he wanted to give out the best ever product to the customer, he could have opted for 3G and go for an MVNO and could have controlled the entire eco system, just like he does with itunes - ipod, mac os x - ilife - .mac. As far as availability of edge in more places than the current 3G service like HSPDA/ EVDO, they are covered in the places that matter, that is most the cities across the US where the bulk of the iPod market and also the smartphone market is. And having 3G doesn't mean that the phone do not work in the non coverage area. He seems to have gone for the ATT option and EDGE for two reasons, not daring to go all alone for the afraid of losing? And for better battery life and the device size?? (Then why do you put up charts comparing the talk time and size of an EDGE phone with 3G counterparts). Also, he must be getting a lot of subsidies from ATT to control the price to $599.

I think he could have gone all alone and could have succeeded to the same extent. Who is buying iPhone for features anyways? He should probably comeup with a UMPC on the same platform with GPS and other extra features like GPS sans phone.