Google Master Stroke

A number of Google products are hyped beyond the practical utility that particular product brings in. And there are way too many products to list, which are there just because Google can develop them.
But this one has far reaching effects on the Big Picture, like their search does.

From the advertisers point of view it is plain simple, the tools Google provides are so simple to use , it makes it very easy to run an ad campaign. Even for the smallest of the companies with out spending big bucks. Probably all they need to come up with is a block of text, unlike other advertising platforms, where they have to come up with a strategy, slogan, a banner or potential time slots and potential locations on a web page etc... Its not too complex, but there is work to be done. and we do not even know if some one is looking a you ad in case of ads in other media outlets. Here is where Google ads work, its so easy to place an advertisement, change the text, analyze the results... you don not even need to talk to a soul.

Now that Google has this huge client base who already established relations with them, what can they do with the good will. Well, you have the answers now. It's in print now, Then it would be radio and of course on the television not too far from now. Google has this audio and video capabilities, that the customers can just upload the stuff and probably select the time slots based on the price and the location, pick the one that suits you most and Voila, its ON. It is all automated.

It's same principles that work with customers, that work with the advertisers too. Travel agents are extinct species, because you can search and find the right flights and hotels yourselves instead of relying on what some one else sees on their database. You do it all yourself with out need to worry about explaining some one where you want to go and how flexible you are etc... You have the information then and there..

It probably makes it easier for the small publishers and radio networks and local television channels who are not part of any big chains, even pod casters and video unloaders to generate revenues.

Google, It's the future of advertising. And the money in advertising is unlimited.