Business Sense

I am Borders. I want to sell each and every book for $9.99.

No matter
how new or how old the book is,
how popular or how flopped the book is,
whether it is a paperback or a hard cover,
whether it is 100 pages or 1000 pages long,
whether it is written by John Grisham or Joe Writer,

And I'll pay only $2.99 to the publisher no matter what because I have 80% market share, I can dictate the terms.

Makes great business sense, doesn't it.