It's not Google, It is Adobe!
Looks like Adobe has the best chance to be a Microsoft Killer!!!
Sure Google is doing great on the web, but that was never Microsoft's money making machine. It's strength is its operating
system, its development platform and the office suite where MS makes most of its money which it could funnel into the newer fronts. It could sustain losses for multiple years for its Xbox platform and Mobile OS and of course it would do that with
Zune which is soon going to be a force in the MP3 player market. Google is putting its billions to take the Office suite with its web based apps. But the fact is that it is no where close to challenge MS on that front and it would be few years before it could come up with a serious challenger. Of course MS is not going to sit sucking its thumbs. Already there is a major push
with MOSS to improve collaboration using the office tools. Also Google doesn't have much experience with Enterprise Business sales, which is on a different plane when compared to Adwords accounts it has got.
But it is different with Adobe, whose intentions are getting clearer by the day. It has already got a great foot hold in the small business with it Creative Suite and its Macromedia web tools. And it has got a dedicated army of developers who use their tools. It started with the online versions of its creative suite. Then came the killer Adobe Integrated Runtime, which I think is the future of the software with its unique ability to bring the best of the desktop and web worlds together and has very little learning curve for the scores of the web developers to adopt to. With the huge success of Mac OS X in the recent days and lack of cross platform support with .net (they are trying), there is a great potential for Adobe to become the choice for the developer community. And then it has Adobe flash which is on 98% of the browsers and is improving with every version.
Now it is coming with the Office suite based on AIR. With its amazing presence in the small business world in both PC and Mac worlds and its connections with the web developer community, Adobe has all the armour to take on MS .net and their office suite.
I think Google has to stick with its ad selling business and take it to television, radio, news papers, magazines and hoardings and make the most of the 1 trillion dollars of Ad Money out there.
And leave it to Adobe to cut the life line of Microsoft.
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