Beginning of the End (Part One)

I think Nov 2007 will be marked as the beginning of the end for Yahoo! There are two big developments from Google, one in the social networking and one in the mobile space. These announcements not only demonstrate the brilliance of Google, but also Yahoo!s failure. Yahoo! was first in the game with its Yahoo! 360 and Yahoo! Go more than two years ago, but their lack of vision and lack of implementation is now costing them dearly

Yahoo had its best bet before facebook to make Yahoo! 360 a truly powerful social network. It was a great idea, as a platform it was better than other social networks at that time. Its the implementation that lacked. It couldn't even put up all the Yahoo! services on 360. I was hoping they would slowly but surely get there. The unrivalled user base and the content they generate on the Yahoo! is un imitable and can not be repeated. Facebook was not an open platform then, once the Facebook platform is opened up, it was a closed chapter for Yahoo! 360.  To match the facebook, Yahoo came up with another social networking platform called Yahoo! mash, which doesn't have any significant benefit compared to facebook. Still they have not learned from its 360 failure, and the mash team apparently couldn't convince other Yahoo teams to come up with their app for Yahoo! mash. Sure, it is still in beta, but there is no place for excuses in Tech world. With Open Social from Google, hmm its all over for Yahoo! social network plans unless it goes onboard the train run by its biggest rival. Clearly Yahoo! recognizes the glorious future of Social networks which is evident from its purchases like Flickr, Del.icio.us, jumpcut, mybloglog and many others long before Google paid any real attention (Orkut was stupid), but it failed to deliver it twice.

Now they have all these disparate and wonderful services which would eventually fade away once people start having their content on all these apps that are going to be out there on the Open Social unless they become a part of it.

 

Sorry Yahoo!, you couldn't think big enough.