Akshaya Tritiya: The Ultimate Marketing Win!!

Move on Valentine's day, Mother's day and all other days with your stupid flowers, greeting cards and cheap gifts. Indian Gold Industry has pulled off an amazing win over the marketing geniuses of the west that have invented these so called 'days' as tools to sell stuff that people don't need in the name of gifts.
Some one, some where in India have discovered (invented) this amazing day, Akshaya Tritiya, the third day of Vaisakha Lunar month in Indian Calendar. Supposedly, if you buy gold on this day, you'll return to buy more gold and continue buying more and more gold. Given the Indian womens already crazed love affair with the most precious metal, this is a deal that cannot be refused.
The word cannot have spread quicker and this day has become the biggest marketing success in History. And it is expected that Indian consumers would buy a total of 5000 tons of gold on this single day.
How is that, Mr. Hallmark??